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The Marketing Sourcebook for Small Business
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ISBN
:
9780471615125
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Publisher
:
Wiley
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Subject
:
Business & Management, null
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Binding
:
HARDCOVER
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Pages
:
325
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Year
:
1989
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2128.0
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1830.0
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Description
How to increase market share by positioning your company to the buying public, from the best-selling author of Marketing on a Shoestring. Presents practical approaches, backed up by examples and case histories. Describes how businesses can create and maintain a ``position'' in the public mind, without having to continuously devise new marketing strategies. Based on the author's work with over 250small- to medium-sized companies.
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