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The New Language of Marketing 2.0 : How to Use ANGELS to Energize Your Market 26.0%OFF

The New Language of Marketing 2.0 : How to Use ANGELS to Energize Your Market

by Sandy Carter

  • ISBN

    :  

    9788131726570

  • Publisher

    :  

    Pearson

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    512

  • Year

    :  

    2008

₹

499.0

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₹

369.0

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  • Description

    For Sale in Indian subcontinent onlyFeaturesExplains key new marketing techniques that impact revenue, profits, and resutls Helps to answer the most commonly asked questions regarding these exciting new marketing techniques Includes compelling stories and case studies from high profile companies ContentsListening and Analyzing in the Global World Segmentation in Action: The Nortel Case Globalization: Lenovo, Google, Unilever, and IBM Fish Where the Fish Are and Use the Right Bait Relevance and Roles: Forrester Research Lightly Branded: EepyBird, The Coca-Cola Company, and Mentos Corporate Social Responsibility: IBM’s Project Green and Marks & Spencer Break Through the Noise Influencer Value: The IBM Case Study The New Vessels Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-Davidson Virtual Environments: The Coca-Cola Company and IBM Widgets: The Use of Widgets at IBM Blogs: Midwest Airlines and IBM Serious Gaming: IBM’s Innov8 Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPV Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and Tellabs Marketing Dashboards: IBM Cognos Screaming World Changes Technology Matters: IBM, Staples, Dell, and MyVirtualModel End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant Technology The Top 10 Don’ts and the Marketing Organization of the Future

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