The New Managerial Economics

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The Book Focuses On Business Strategy And The Usefulness Of Economics To The Manager. The Book Provides A Window Into The Strategic Workings Of The Modern Firm Businesses Both Small And Large, Domestic And Multinational, And Businesses That Provide A Wide Array Of Products And Services. Each Chapter Begins With An Introductory Case Profiling A Company. Near The End Of Each Chapter The Case Is Reviewed Enabling The Students To Examine The Company S Choices In Light Of Underlying Chapter Concepts.At The End Of Each Chapter A Numbered Summary Highlights Key Points Covered, Key Terms Defined In The Chapter Are Listed, And A Wealth Of Exercises Ask Students To Evaluate The Costs And Benefits Associated With Any Business Choice. Questions Marked With A Calculator Icon Require Quantitative Analysis. The Instructor S Resource Manual Includes (For Each Chapter) A Chapter Summary. Teaching Objectives, And Important Terms, Topics And Teaching Suggestions, Answers To Exercises And Internet Links.