The New Professional Salesman: Meeting Challenges in the 21st Century (Response Books)

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The New Professional Salesman is a sequel to 'Successful Selling'-a popular, handy book on selling widely read in India over the past ten years. The book is written in Walter Vieira's inimitable style-simple, lucid, with a sense of humour- all making for easy reading. The New Professional Salesman covers a broad canvas-in the context of globalisation, technology and changing concepts of loyalty in the 21st century. The book includes case studies, questions and points to ponder after every chapter which can be the starting point for further reading-and more for further thinking! This book is especially important for sales professionals who are not inclined to read serious tomes on the subject of their profession. It will fill a great need for companies with large field forces (pharma, FMCG; consumer durables, engineering) or even small ones who can buy a copy for every salesperson and effectively provide a full training program for the cost of a day's travel allowance.