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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers D
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ISBN
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9781118488768
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Publisher
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John Wiley & Sons
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Subject
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Business & Management
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Binding
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Paperback
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Year
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2013
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2043.0
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1756.0
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Description
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages.
