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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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ISBN
:
9780749450854
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Publisher
:
Kogan Page
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Subject
:
Business & Management, Psychology
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Binding
:
PAPERBACK
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Pages
:
576
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Year
:
2008
₹
5545.0
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₹
4214.0
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Description
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.
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