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The Practical Handbook and Guide to Focus Group Research

The Practical Handbook and Guide to Focus Group Research

by Thomas L. Greenbaum

  • ISBN

    :  

    9780669147759

  • Publisher

    :  

    Lexington Books

  • Subject

    :  

    Business & Management, Psychology

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    256

  • Year

    :  

    1987

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  • Description

    This is a primer for the person who is trying to learn all the details associated with focus group research.xA0; It was written inxA0; 1985 and is considered to be one of the first books that thoroughly covered the topic of focus group research.xA0; It is definitely a good place to start for the focus group novice.

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