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The Psychology of Attitudes and Attitude Change (SAGE Social Psychology Program) 12.0%OFF

The Psychology of Attitudes and Attitude Change (SAGE Social Psychology Program)

by Greg Maio and Geoff Haddock

  • ISBN

    :  

    9781412929752

  • Publisher

    :  

    Sage Publications Ltd

  • Subject

    :  

    Psychology, Education

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    288

  • Year

    :  

    2010

₹

500.0

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₹

440.0

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  • Description

    Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

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