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ISBN
:
9780875847450
Publisher
:
Harvard Business Review Press
Subject
:
Business & Management, Industry & Industrial Studies
Binding
:
HARDCOVER
Pages
:
278
Year
:
1996
₹
1946.75
₹
1382.0
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View DetailsDescription
This collection of articles and interviews from the "Harvard Business Review", should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.
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