THE SCIENCE OF INFLUENCE

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The Science of Influence is a system of persuasion that will get anyone to say “Yes!,” in 8 minutes or less. The amazing secret of The Science of Influence is in its simplicity. After you read this book you will immediately understand why people say “no” to you and learn how to turn “no” into “yes” from this moment on. The only time in the future people will say “no” to you is when something is obviously and clearly not in their interests. The Science of Influence successfully synthesizes the latest research in the field of influence with “real life” tested experience. Many of the secrets in this exciting book have NEVER been revealed in any book anywhere

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Kevin Hogan is body language expert and unconscious influence expert to the BBC, the New York Post and dozens of popular magazines like Cosmopolitan, Playboy and Maxim. He has become the go-to resource for analyzing key White House figures. Hogan teaches Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have appeared in Success!, Redbook, Office Pro, Selling Power, Cosmopolitan, Maxim, Playboy and numerous other publications.Kevin has trained persuasion skills to leaders and managers from Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, the State of Minnesota, 3M, The United States Postal Service and numerous other Fortune 500 companies. Table of Contents Preface. Influencing Others to Change. The First Four Seconds The Delta Model of Influence. Credibility: The Pivot Point of Persuasion. The New Principles of Influence. Introduction to Omega Strategies. Framing Principles, Persuasion Techniques, and Influential Strategies. Applying the Laws of Influence. The Influential Secret of Oscillation. Mind Reading: How to Know What They Are Thinking. I’ll Think About It. How Their Brain Buys . . You! Bibliography. Index.