The Seeds Of Innovation : Cultivating The Synergy That Fosters New Ideas

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In today’s market scenario innovation holds the key to sustain competition and be ahead of others. Giants such as GE have shifted their focus to innovation to maintain their position as the market leaders. This book shows how to create an innovation system and addresses the three components (or “seeds”) that are essential for innovation—creative thinking, strategic thinking and transformational thinking. It also describes why and how proactive management of innovation is not an option, but an absolute requirement. Driving these points is the author’s list of more than 90 widely diverse innovations, from the alphabet to the ATM, from the judicial system to refrigeration, from mass production to soap. The book also features easy-to-understand examples and exercises to help break readers out of the box and provides proven, practical methods for applying the author’s innovation approach to existing products, processes and business models. It presents a Nine-Step Innovation Process that lets you: Spot trends and opportunities ahead of everyone else and take advantage of those others may have missed. Strengthen your team’s capacity for innovation and discourage innovation killers Use creative-thinking tools to dramatically increase not only the quantity of ideas generated by the quality of the ideas as well. The Seeds of Innovation is designed to guide innovation activities from start to finish, maximizing their impact and ensuring success. “Written in an accessible style, this insightful and inspiring book offers tools, resources, cases and concepts that will guide readers through the maze of organizational change jargon.The Seeds of Innovation shows managers how to harness the best to achieve the greatest value. Elaine Dundon not only challenges all of us to create organizational cultures that support human capacity for innovation, but more importantly, she shows us how. This is a transformational book, at a time when we can no longer afford the luxury of resisting change.”

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ELAINE DUNDON is founder and chief strategist of The Innovation Group Consulting, Inc. (www.innovationguru.com). She is a highly regarded keynote speaker, trainer, and consultant, and was adjunct professor of innovation management at the University of Toronto. She can be reached at elaine@innovationguru.com. Table of Contents Preface Acknowledgments Introduction to Innovation Management Part 1: THE SEEDS OF CREATIVE THINKING Chapter 1 Believe in Creativity Chapter 2 Be Curious Chapter 3 Discover New Connections Part 2: THE SEEDS OF STRATEGIC THINKING Chapter 4 See the BIG Picture Chapter 5 Look to the Future Chapter 6 Do the Extraordinary Part 3: THE SEEDS OF TRANSFORMATIONAL THINKING Chapter 7 Seek Greater Awareness Chapter 8 Ignite Passion Chapter 9 Take Action Chapter 10 Organizational Innovation Chapter 11 Conclusion Appendices A: The Nine-Step Innovation Process B: List of Probing Questions C: Ninety-Nine Innovations D: Ninety-Nine Trends E: List of Additional Criteria Notes Recommended Reading List Index