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The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risk 14.0%OFF

The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risk

by Nancy Flynn

  • ISBN

    :  

    9781118084625

  • Publisher

    :  

    Pfeiffer & Company

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Year

    :  

    2012

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3834.0

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3297.0

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  • Description

    Just like e-mail and the Internet, social media are fraught with potentially costly risks for business, including litigation, regulatory violations, loss of confidential data, mismanaged business records, public relations nightmares, security breaches, and lost productivity. The potentially costly business risks associated with social media cause many companies to minimize compliance rather than take advantage of its benefits. The Social Media Handbook guides HR professionals and business managers through the rules, policies, and practices that can be used to develop a strategic social media management program. The text provides practical advice on writing policy, educating employees, and using technology tools and fully addresses common concerns regarding legal, regulatory, and organizational risks. These valuable best practices will help businesses stay ahead of the curve and safely leverage the marketing and communications benefits offered by social media.

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