The Steve Jobs Way: iLeadership for a New Generation

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In The Steve Jobs Way Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him???and the mystique of his management style???capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style???which encompasses four major principles: product, talent, organization, marketing. Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size. About The Author Jay Elliot served as the Senior Vice President of Apple Computer, responsible for all corporate operations, including HR, Facilities, Real Estate, IT, Education, and Pacific Rim Sales, plus corporate business planning, reporting directly to Steve Jobs, Chairman of the Board. Also, as a member of the Macintosh organization he helped Jobs develop the Macintosh computer from development to introduction. Elliot's articles and interviews have been published in the Wall Street Journal, New York Times, Time Magazine, and Fortune. He lives in Los Gatos, California. William L. Simon is the author of two New York Times bestsellers, including iCon, which is currently the bestselling Steve Jobs biography. He is also the author, along with the "world's most infamous hacker' Kevin Mitnick, of the bestseller The Art of Deception. William is the recipient of numerous film and book writing awards. He lives in Los Angeles, California.