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ISBN
:
9788131716342
Publisher
:
Pearson
Subject
:
Encyclopaedias & Reference Works, Business & Management
Binding
:
Paperback
Pages
:
671
Year
:
2002
₹
765.0
₹
765.0
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View DetailsDescription
Written in clear and easy-to-understand manner, this book adopts a fresh and novel approach to the study of Business Organisation and Management keeping in view the specific requirements of the students appearing in the B.Com examination of the Indian universities, and other professional examinations Key Feature The subject is presented in a self-explanatory manner so that even self-taught students may not feel any difficulty in understanding it. The matter is so presented that it serves as a tutor at home. Almost all the possible patterns of questions based on the standards of B.Com. examinations of major universities are included in this book. Questions have been set at different levels of difficulty. Questions have been put in a logical sequence. Includes revision questions for practice. Table of Contents 1. Nature and Purpose of Business 2. Structure of Business 3. Social Responsibility of Business and Business Ethics 4. Factors to be Considered for Starting Business 5. Forms and Formation of Business Enterprises 6. Public Enterprises 7. Formation of Company 8. Small-Scale Business in India 9. Insurance 10. Channels of Distribution 11. Internal Trade 12. External Trade 13. Advertising and Salesmanship 14. Financial Planning and Capital Structure 15. Sources of Business Finance 16. Nature and Significance of Management 17. Principles of Management 18. Planning 19. Organising 20. Staffing 21. Directing – Supervision 22. Directing – Motivation 23. Directing – Leadership 24. Directing – Communication 25. Controlling
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