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The Ultimate Guide to Search Engine Marketing
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ISBN
:
9788170947646
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Publisher
:
Vision Books
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
252
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Year
:
2011
₹
395.0
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₹
292.0
292.0
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Description
Internet now plays a critical role in the marketing and advertising of almost everything. And search engine marketing and pay per click (PPC) advertising are at the very heart of internet marketing. PPC is an innovative internet technique which ensures both that your ads are targeted to your potential customers and that you pay only when someone actually clicks open and sees them. These two factors have the power to dramatically reduce your advertising costs and give you the biggest bang for your marketing buck. Properly handled, PPC is thus a marketer's dream come true! The proven methods and important secrets that this book reveals will help you get started with search engine marketing and PPC in a matter of hours. Companies big and small all over the world are using search engine marketing and PPC advertising because they work. This book offers you proven strategies and hundreds of tips for using these successful new methods of internet marketing to increase your sales and profits.
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