The Why of Work: How Great Leaders Build Abundant Organizations That Win

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Using the model of the "abundant organization," they provide you with the "how" to create meaning and value in your own workplace. Learn how to: Ask the seven questions that drive abundance Understand the needs of your customers and staff Personalize the work to motivate your employees Build and grow your business in any economy By following the Ulrichs' step-by-step guidelines, you will set off a chain reaction of positive and enduring effects. Employees who find meaning in their work are more competent, committed, and eager to contribute-and their contribution will result in increased customer commitment, which delivers a winning performance on the bottom line. The Why of Work includes targeted checklists, questionnaires, and other useful tools to help you turn aspirations into action. Using the proven principles of abundance, you can coordinate your needs with those of your employers, your employees, and your customers--and create a vision that resonates for years to come. When you understand why we work, you know how to succeed. DAVE ULRICH, PH.D., is a professor of business at the Ross School of Business, University of Michigan, and cofounder of The RBL Group. He has written 23 books that cover topics in HR, leadership, and organization; he serves on the Board of Directors for Herman Miller and the Board of Trustees of Southern Virginia University; and he is a Fellow of the National Academy of Human Resources. WENDY ULRICH, PH.D., M.B.A., has been a practicing psychologist for over 20 years. She is the founder of Sixteen Stones Center for Growth, which offers seminar-retreats on creating abundance and meaning, and she has authored two books on personal change About The Author Dave Ulrich's work passion has been how to build organization capabilities (systems, processes, cultures) that create value to multiple stakeholders, then to help leaders build intangible value in organizations. Working with over half of the Fortune 200 and with companies throughout the world, he provides seminars, writes books, and coaches leaders to build sustainable organizations by turning customer and investor expectations into personal and organizational actions. He helps leaders move beyond employee engagement to helping employees find real meaning from work. He is a professor of business at the Ross School of Business, University of Michigan and co-founder of The RBL Group. He has written 15 books covering topics in HR and Leadership; is currently on the Board of Directors forHerman Miller; is a Fellow in the National Academy of Human Resources; and is on the Board of Trustees of Southern Virginia University. Wendy Ulrich, Ph.D has been a psychologist in private practice in Michigan for over twenty years. She is founder of Sixteen Stones Center for Growth in Utah, offering seminar-retreats on abundance. Their work with organizations and individuals intersects at helping people find meaning at work. Dave works to rethink and redefine how organizations work and Wendy works to help individuals rethink and redefine their own lives. At the same time, they are committed to the importance of the organization's responsibility to shareholders and investors as they respond to external conditions Table Of Contetns Chapter 1. The Case for Meaning Chapter 2. The Making of Abundance Chapter 3. What Am I Known For? (Identity) Chapter 4. Where Am I Going? (Purpose and Motivation) Chapter 5. Whom Do I Travel With? (Relationships and Teams That Work) Chapter 6. How Do I Build a Positive Work Environment? (Effective Work Culture or Setting) Chapter 7. What Challenges Interest Me? (Personalized Contributions) Chapter 8. How Do I Respond to Disposability and Change? (Growth, Learning, and Resilience) Chapter 9. What DelightsMe? (Civility and Happiness) Chapter 10. Implications for Executives, Human Resources, and Individuals Appendix: Leadership Challenges and Actions as Meaning Makers Notes Index