The World's Business Cultures: And How to Unlock Them

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Middle and senior managers are now travelling abroad on business in vast numbersx2014;or working in virtual distributed teams which cross cultural as well as international borders. This insightful new book focuses on business cultural awareness and offers accessible x201C;dip-inx201D; information on doing business overseas. Developed from their experiences with the business cultures of many nations, Barry Tomalin and Mike Nicks provide the essentials that will enable any business traveler to come to a full understanding of cultural differences in communication, negotiation, partnerships, socializing, incentives and rewards. More than just preventing the reader from causing offense to their business counterparts, the authors offer strategies and tactics for gaining the trust and collaboration of colleagues from other countries and ensuring that the right impression is madex2014;whatever the culture. The book provides a framework for understanding any culture in the world, but specifically includes chapters on China, India, Brazil, Russia, UK, Germany, Italy, France, Japan and the USA. Other important topics covered include: Cultural Expectations; How to be More Culturally Sensitive; Cultural Beartraps; and Relocation and Repatriation.

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Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organizations in the world, and Visiting Lecturer in Cross-Cultural Communication at the University of Westminister. He is the author of many books and has trained in 65 countries.Mike Nicks is a journalist and a media and communications coach. He has worked on the launch or development of more than 30 magazines and newspapers in Britain, France, the USA and Australia, including titles as diverse as Nursing Times in London, the best-selling Motor Trend in California, FHM in Paris, and the surfing monthly Tracks in Sydney. He trains journalists in leadership, editing and writing techniques, and helps business people to communicate in effective English. He is a consultant with PMA Training, Britain's largest media coaching organization, and International House Cultural Training in London. He contributes to The Guardian, The Independent and The Observer newspapers, is passionate about languages and world business cultures, and speaks Spanish and French as well as his native English.