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Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits 12.0%OFF

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits

by Ben Mack, Dave Lakhani and Mark Joyner

  • ISBN

    :  

    9780470055762

  • Publisher

    :  

    Wiley

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    256

  • Year

    :  

    2007

₹

937.0

12.0% OFF

₹

824.0

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  • Description

    This commonsense guide lets you develop your brand with the same techniques and technologies as the big playersx2014;but without all the cost. Youx2019;ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

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