Twitter Marketing For Dummies®

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Twitter Marketing For Dummies covers the Twitter basics, and quickly moves into how to include a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success. Coverage will include: Communicating with your traditional marketing plan Avoiding the automatic Direct Message The power of the Re-Tweet Helping your followers help you Top Twitter applications About The Author Kyle Lacy (Indianapolis, IN) has developed a sharp eye for how businesses can use social media and new media marketing to better grow their businesses, and how they can retool for the new age of customer communication. As an entrepreneur who quickly built his own social media marketing and design firm, Brandswag, he also empathetically helps other business owners with understanding the value of combining social media with traditional marketing His clients have ranged from recording artist Jon McLaughlin to the Consumer Electronics Association to small businesses, with most having 5 or fewer employees and up to $500,000 to $25 million in revenue. He writes a regular blog at KyleLacy.com and he communicates regularly with his more then 3,300 Twitter followers under the name @kyleplacy. His blog has been featured on Wall Street Journal's website and Read Write Web's daily blog journal. For more information on Kyle, visit www.getbrandswag.com or www.kylelacy.com. Table of contents Introduction. Part I: The Future of Twitter in Business. Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business. Chapter 2: Getting Started with Twitter. Part II: Building and Implementing Your Twitter Marketing Roadmap. Chapter 3: Combining New and Old Media Marketing. Chapter 4: Planning Your Twitter Marketing Strategy. Chapter 5: Being Productive with Your Twitter Marketing Plan. Chapter 6: Your Marketing Plan. Part III: Devising Online Strategies for Twitter Marketing Domination. Chapter 7: Building Your Personal Twitter Tribe. Chapter 8: Leveraging Your Twitter Tribe. Chapter 9: Reaching Your Customers. Chapter 10: Creating Quality Content on Twitter. Part IV: Implementing Twitter Strategies for Offline Marketing Domination. Chapter 11: Promoting to Attract Sales Leads. Chapter 12: Improving Your Customer Service. Chapter 13: Relating to the Public. Chapter 14: Building Thought Leadership on Twitter. Part V: The Part of Tens. Chapter 15: Top Ten Do's on Twitter. Chapter 16: Top Ten Don'ts on Twitter. Chapter 17: Top Ten Thought Leaders on Twitter. Chapter 18: Top Ten Tools to Use for Twitter Productivity. Appendix: Great Twitter Marketing Ideas in 140 Characters or Less. Index.