Download App
>> | LShop | >> | Book | >> | Reference, Informati... | >> | Encyclopaedias & Ref... | >> | Understanding Audien... |
ISBN
:
9780761963448
Publisher
:
Sage Publications (CA)
Subject
:
Encyclopaedias & Reference Works
Binding
:
Hardcover
Year
:
2001
₹
750.0
₹
652.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View DetailsDescription
Just how powerful are the media? How can we measure their influence?The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. He demonstrates how - practically - to investigate media power. Understanding Audiences:?? Demonstrates how - practically - to investigate media power.?? Places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context.?? Explores the relationship between theory and method?? Concludes with a consideration of the long-running debate on media effects. ?? Includes exercises which invite readers to engage with the practical difficulties of conducting social researchUnderstanding Audiences, will be an essential textbook for students of media, communication and cultural studies.
Related Items
-
of
South Asia’S Weak States: Understanding The Regional Insecurity Predicament
T. V. Paul
Starts At
555.0
750.0
26% OFF
Storage Area Network Essentials: A Complete Guide To Understanding And Implementating Sans
Paul Massiglia Richard Barker
Starts At
497.0
599.0
17% OFF
Understanding Facts: Concepts And Technology Of Flexible Ac Transmission Systems
Laszlo Gyugyi Narain G. Hingorani
Starts At
1039.0
1195.0
13% OFF
Understanding Knowledge as a Commons: From Theory to Practice
Charlotte Hess
Starts At
2934.0
3412.0
14% OFF
Understanding Electric Utilities and De-Regulation (Power Engineering)
Phillipson Lorrin
Starts At
96.0
116.53
17% OFF
Understanding Power Quality Problems: Voltage Sags And Interruptions
Math H. J. Bollen
Starts At
1061.0
1295.0
18% OFF