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Visual Communication
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ISBN
:
9788182202139
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Publisher
:
Motilal UK Books of India
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Subject
:
Technology: General Issues, Education
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Binding
:
HARDCOVER
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Pages
:
380
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Year
:
2009
₹
882.0
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₹
767.0
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Description
This book is an attempt, as many others have tried, to even up the score between words and images. Visual Communications is an exploration into the idea that memorable visual messages with text have the greatest power to inform, educate and persuade an individual. Veering away from normative approaches, the author advances with original strides into new ways of understanding the visual experience. Departing from aesthetic and graphic-based directions, the book employs information and language theory to support an enquiry into the connection between perception and linguistics. In dealing with ideas, rather than solutions, the book resonates with a philosophical tenor. This book is targeted at a wide range of interdisciplinary readers including media, cultural and communication students and particularly those with interests in visual theory.
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