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ISBN
:
9781403911247
Publisher
:
Palgrave Macmillan
Subject
:
Others
Binding
:
HARDCOVER
Pages
:
208
Year
:
2004
₹
11941.0
₹
11463.0
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This book contains the responses of a number of top academics in international business research to the question 'What is international business?'. Each author takes an individualistic stance and relates their own academic background and outlook to the central issues of the subject matter of this important discipline. The result is a challenging set of views on the place of international business in the curriculum, in business schools and in relation to other academic disciplines. The book shows that the strength of international business research lies in the close connection between theory and practice. This book will be of interest to all business school academics as it illustrates the response of a vibrant discipline to the globalization of the world economy. It contains the latest thinking from a group of eminent scholars who challenge researchers to rethink their approach to crucial aspects of the analysis of the world economy.
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