What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening New ed Edition

0.0

From a pioneer in the field of corporate responsibility, a revolutionary approach to achieving sustainable business growth through environmentally and socially \"friendly\" practices.For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. \"What Matters Most\" illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company\'s culture, operating systems, and business relationships. It shows business leaders how to assess their own company\'s performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. \"Jeffrey Hollender...has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth.\" -Ben Cohen, Founder, Ben & Jerry\'s \"\"What Matters Most\" stands out for its moderate and thoughtful analysis of a controversial issue.... Hollender is a voice of reason in today\'s important debate on corporate responsibility.\" -\"Soundview Speed Reviews\"