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What Women Want: The Science Of Female Shopping
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ISBN
:
9781416569961
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Publisher
:
Simon & Schuster India
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Subject
:
Business & Management, Society & Social Sciences
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Binding
:
Paperback
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Pages
:
224
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Year
:
2011
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499.0
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Description
We are experiencing a fundamental shift in who and what we are. As a species, we have stepped away from biology. Underhill comments on those changes from the vantage point of running a 140-person research and consulting firm. Of the 50 largest merchants in the world, Envirosell works for half of them. Giving speeches and serving clients, he travels 250,000 miles a year. Envirosell works for banks, restaurant chains, hotels, museums, libraries, mall and housing developers, post offices, show rooms, e-commerce business, consumer electronic companies, food and beverage manufacturers and more. About The Author Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder.He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
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