Writing On The Wall : The Compaign For Commonsense business

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This is the business book we have been waiting for. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.

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Geoff Burch is the enfant terrible of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. He is the author of the best-selling Resistance is Useless and Go it Alone. His clients include some of the world's major blue chip companies. Table of Contents Arming the Peasants -A Very Risky Business Indeed The Process Customer Care-That Offer's Finished Global Economy Everyone Can Sell -Everyone Should Sell The Power of Persuasion Next