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You Are a Brand!: How Smart People Brand Themselves for Business Success
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ISBN
:
9781857885453
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Publisher
:
Nicholas Brealey Publishing
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Subject
:
Business & Management, Self-help & Personal Development, Finance & Accounting
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Binding
:
PAPERBACK
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Pages
:
240
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Year
:
2010
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1001.0
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Description
Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.
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