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Advertising: A Cultural Economy FIRST Edition
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ISBN
:
9780761942542
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Publisher
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Sage Publications (CA)
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Subject
:
Encyclopaedias & Reference Works
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Binding
:
Hardcover
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750.0
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Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
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