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Advertising: A Cultural Economy FIRST Edition 13.0%OFF

Advertising: A Cultural Economy FIRST Edition

by Liz McFall

  • ISBN

    :  

    9780761942542

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

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750.0

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652.0

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  • Description

    Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

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