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ISBN
:
9780761942542
Publisher
:
Sage Publications (CA)
Subject
:
Encyclopaedias & Reference Works
Binding
:
Hardcover
₹
750.0
₹
652.0
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View DetailsDescription
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
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