ADVERTISING MANAGEMENT : Media Approach For Market Research

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The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this book. In advertising, besides the promotional tools, ethical and social issues have also been dealt in a comprehensive manner.

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Anurag Mehra holds an MBA, a postgraduate diploma in mass communciation and master's degree in english as well as advertising and public relations. He is currently working as an advertising head in an MNC. He also contributes various articles on advertising management in well-known business newspapers. His areas of interest include human resource development, marketing, advertising and public relations.