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Always on: Advertising, Marketing, and Media in an Era of Consumer Control 26.0%OFF

Always on: Advertising, Marketing, and Media in an Era of Consumer Control

by Christopher Vollmer

  • ISBN

    :  

    9780070264670

  • Publisher

    :  

    Tata Mcgraw Hill Education Private Limited

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    215

  • Year

    :  

    2008

₹

375.0

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₹

277.0

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  • Description

    Boldly conceived, brilliantly written, and beautifully packaged, each subject-specific guide combines the up-to-the-minute research of Strategy + Business magazine with the global consulting expertise of Booz Allen Hamilton. You'll find all the latest, greatest success strategies at your fingertips, from actual case studies, industry secrets, and late-breaking stats to essential lists of tips, techniques, and takeaways. Whether the subject is marketing, production, sales, or mergers and acquisitions, the future is here-and profitable-in these future bestsellers.For years, media professionals chased consumers, jacked into personal networks, and sifted through splintered audiences. Now ad and marketing success is driven by those who can reintegrate splintered audiences andmap their interests. These philosopher gurus are reshaping how we should reach highly charged minds. Their secrets are in this book.

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