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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services 27.0%OFF

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

by Cameron S. Foote

  • ISBN

    :  

    9780393733471

  • Publisher

    :  

    W. W. Norton & Company

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    224

  • Year

    :  

    2011

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3839.0

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  • Description

    The go-to guide on how to market a creative organization, why it is important, and what techniques work.Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbysx2014;word of mouth, referrals, and occasional promotionsx2014;are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

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