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Around the Corporate Campfire PB
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ISBN
:
9781403924711
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Publisher
:
Macmilan Indian Limited New Delhi
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
256
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Year
:
2004
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299.0
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257.0
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Description
This book provides leaders with insights into telling stories that can bring mission statements and strategies to life, engaging employees and bringing out their full potential and passion for work. The inside stories will entertain, inspire and show how to capture the minds and hearts of our audiences. This book is ageless and should be kept in clear view to inspire ourselves and help us on our journey towards great leadership.
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Author Biography
Evelyn Clark- A corporate storyteller, works with leaders who want to develop their most powerful stories and tell them more effectively. Table of Contents Armstrong International: Mastering the Art of Storying Around • Nike: A Global Competitor Running on Waffle Soles • 3M: Nurturing a Spiral of Growth and Creativity • K/P Corporation: What’s Love Got to do With It? • Eastman Kodak: Eight Words are Enough • Costco: A Genuine Fish Story • Mary Kay: Putting Women In The Driver’s Seat • Fox’s Gem Shop: More Than a Little Foxy • Northwestern Mutual: Doing the Right Thing Quietly Communicates Values Loudly • FedEx: Shoot. Move Communicate and Deliver the Beans • WRQ: Just Like Racing a Bike • Medtronic: Dad, I Saved a Life Today • Southwest Airlines: Flying Direct for Fun and Profits • The Container Store: Have You Heard the One about Tales that Boost the Bottom Line? • REI: Attaining the Peak of Authenticity • Not for Corporations Only • Without Stories, What Have You Got? • Appendices • Recommended Reading • Index
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