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Art of Advertising
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ISBN
:
9788170945857
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Publisher
:
Vision Books
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
156
₹
225.0
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173.0
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Description
Topadvertisers reveal the secrets of successful, creative and innovativeadvertising.Packedin this uniquely innovative book is the wealth of experience and expertise offounders, presidents and CEOs of some leading international advertisingagencies. These movers and shakers of advertising reveal their lifetimes ofinsights and market-proven ideas on the core issues that drive advertising,ranging from effective branding strategies to identify trends and challenges toindustry trends and challenges: How to measure advertising effectiveness How to get the biggest bang from your advertising budget Eternal golden rules of successful advertising Impact of technology The art of breakthrough advertising Advertising at the speed of smart How best to use advertising for branding Emerging trends in advertising. From inside theminds of top hot-shot advertisers, here are invaluable advertising and marketinglessons for managers and business owners to apply and profit from. Real-worldlessons that you can't get anywhere else.
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