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Art of Building a Brand
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ISBN
:
9788170945871
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Publisher
:
Vision Books
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
160
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225.0
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177.0
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Description
Leading marketers reveal the secrets of building successful brands.Packed in this uniquely innovative book is the wealth of branding experience andexpertise of a star cast of marketers representing some leading marketingcompanies from around the world.These marketing luminaries reveal the secrets behind successful branding: from theearliest stages of establishing a brand to keeping the name fresh and launchingit internationally:What it takes to build a brand today.The brand positioning idea.Importance of innovation and differentiation.Brand drivers and motivators.How storytelling builds brands.High-value branding in business-to-business markets.New tools for brand building.Public relations: tomorrow's dominant brand building disciplineHow future brands will be built.How to build enduring brands.From inside the minds of some of the world's top brand-building visionaries, here areinvaluable brand building lessons for every executive, entrepreneur andprofessional within the marketing world, public relations or advertisingindustries can apply and profit from. Real-world lessons on branding that youcan't get anywhere else.
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