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Beautiful Corporations: Corporate Style in Action
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ISBN
:
9780273642336
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Publisher
:
Financial Times Management
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Subject
:
Business & Management, Biography: General
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Binding
:
HARDCOVER
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Pages
:
144
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Year
:
2000
₹
4361.0
₹
4361.0
4361.0
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Description
"Paul Dickinson rightly points out that business has overtaken politics as the primary force in society, which means consumers are 'voting' every time they flex their spending muscle, and that in turn makes the vigilante consumer into a powerful organism, capable, as we have seen, of humbling even the likes of Shell and Monsanto."- Anita Roddick, Chairperson,The Body Shop International plc
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