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Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous
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ISBN
:
9781608321957
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Publisher
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Greenleaf Book Group Press
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Subject
:
Business & Management
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Binding
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PAPERBACK
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Pages
:
200
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Year
:
2011
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1402.0
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Description
Make your brand a blockbuster with strategies perfected by the superstars of rock 'n rollBrand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.
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