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What Makes Business Rock: Building The World's Largest Global Networks
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ISBN
:
9788126533626
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Publisher
:
Wiley India Pvt. Ltd.
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
320
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Year
:
2011
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399.0
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303.0
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Description
What Makes Business Rock is a business book masquerading as the memoir of one of the most important people in the music industry. In a business environment increasingly dependent on global trade it will serve as a necessary primer on how to build and manage a business when the partners on whom you depend not only don't even speak your language, many of them have never even run a business. Roedy's business strategies have helped make MTV the most successful and best known media brand in the world. But what makes this an important business book is that MTV International has done it by following a very different strategy than any other multinational corporation. And it has worked because Bill Roedy learned that successfully building the world's largest entertainment network in an environment of continually evolving and developing communications platforms, while dealing with the cultural demands of countries as diverse as Aruba and Zambia, China and Ireland, requires adhering strictly to one basic rule: There are no rules. Roedy will take readers with him as he builds his network and meets almost daily crisis around the world, from the tops of Mexican mountains to the tearing down of the Berlin Wall, from Snake Alley in Taiwan to a meal of Ox penis in China. About TheAuthor Bill Roedy is Chairman and Chief Executive Officer, MTV Networks International (MTVNI). In this role he oversees all of MTV Networks' growing international multimedia business operations for the brands: MTV: Music Television, Nickelodeon, VH1, VIVA, TMF: The Music Factory, Game One, Comedy Central and Paramount Comedy. Roedy reports to Judy McGrath, Chairman and CEO of MTV Networks. David Fisher has been writing about an extraordinary variety of subjects, ranging from Mafia hit men to Nobel Prize winning biochemists for almost three decades. He is the author of more than 50 books and has been a frequent contributor to major magazines and newspapers. His most recent book, No One Would Listen, was a New York Times bestseller. Table Of Contents Foreword Preface Chapter One: Born in the U.S.A. Chapter Two: Survivor Chapter Three: Money for Nothing Chapter Four: Mo' Money Mo' Problems Chapter Five: Get the Party Started Chapter Six: We Will Rock You/We Are the Champions Chapter Seven: How to Save a Life Chapter Eight: Where Do We Go from Here? Chapter Nine: The Beginning Is the End Is the Beginning Acknowledgments Index
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