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Brand Success: How the World's Top 100 Brands Thrive and Survive 24.0%OFF

Brand Success: How the World's Top 100 Brands Thrive and Survive

by Matt Haig

  • ISBN

    :  

    9780749462871

  • Publisher

    :  

    Kogan Page

  • Subject

    :  

    Business & Management, Finance & Accounting

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    304

  • Year

    :  

    2011

₹

450.0

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₹

342.0

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  • Description

    Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection.xA0;Haig guides readersxA0;through a gallery of some of the world s best-known names from Adidas to Zippo,xA0;andxA0;offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.

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