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ISBN
:
9788131720028
Publisher
:
Pearson
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
528
Year
:
2008
₹
465.0
₹
344.0
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View DetailsDescription
The variety of decisions people make about their business every day are staggering; so, too, are the possible analysis tools they can use to make those decisions. This is a book about how individuals in organizations can turn data and information into insights that decision makers cannot and will not ignore. It provides its readers with 24 commonly applied methods for helping generate actionable recommendations for decision makers, as well as detailed chapters that address the process of competitive analysis itself. The book is organized into two main sections with the first providing the reader an understanding of what the evolving body of knowledge in the field has revealed about analysis in its real-world context and how analysis processes actually are supposed to work. It also includes five detailed chapters that describe, define and discuss the basic facts about analysis, how analysis can ideally be performed, avoiding analytical pitfalls, and communicating analysis results.For Sale in Indian subcontinent onlyFeaturesResource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. Presents a comprehensive range of methods to analyze the tools that analyze business, competitive data, and market information. Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.ContentsBusiness and Competitive Analysis: Definition, Context, and Benefits Performing the Analysis Process Avoiding Analysis Pitfalls Communicating Analysis Results Applying the FAROUT method Industry Analysis (The Nine Forces) Competitive Positioning Analysis Business Model Analysis SERVO Analysis Supply Chain Management (SCM) Analysis Benchmarking Analysis McKinsey 7S Analysis Shadowing Product Line Analysis Win/Loss Analysis Strategic Relationship Analysis Corporate Reputation Analysis Critical Success Factors Analysis Country Risk Analysis Driving Forces Analysis Event and Timeline Analysis Technology Forecasting War Gaming Indications and Warning Analysis Historiographical Analysis Interpretation of Statistical Analysis Competitor Cash Flow Analysis Analysis of Competing Hypothesis Linchpin Analysis
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