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Doing Business in 21st-Century india (international): How to Profit Today in Tomorrow's Most Exciting Market
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ISBN
:
9780446508025
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Publisher
:
Hachette Book Publishing India
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
304
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2685.0
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2309.0
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Description
It's the second fastest growing economy in the world and all eyes are on it. But buyer (or seller) beware, India isn't simply 'the new CHina.' It's a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences. But with great oppotunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and challenging businesslandscape for outsiders. Fortunately, this vital book is filled with everything one needs to know in order to understand and succeed in this emerging market including; an overview of the most promising sectors that every investor will want to read, guidance on how to navigate the often complicated laws, rules, and regulations, the keys to understanding important cultural differences, essential advice on sales and marketing in the region, relevant background and history, dozens of supporting examples and interviews with top professionals in India and much more.
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