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Business Communication: Concepts, Cases and Applications
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ISBN
:
9788131701720
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Publisher
:
Pearson
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
516
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Year
:
2009
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415.0
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Description
Most books on business communication focus, mainly, on what it is – definition, nature, process, form, types, and so on. This book, with cases and applications, besides concepts, shows for the first time, how “total” communication skills can be developed. The book propounds that business communication skill is not just a managerial ability; it is also an extraordinary trait. Effective Business Communication is not just purpose-driven; it is also a complete strategy. Thus, it is not a speaker or writer who communicates; it is the total individual, a “personality”. Presented in a reader-friendly style, the book can be effectively used by students, faculty and executives for teaching, training and self-development equally comfortably.FeaturesNew concepts such as personality communication and alternate communicationNew application areas like written analysis of cases and project reportsNew section on language skills for business communicationContentsPart I: Theory of CommunicationProfile of an Effective communicator—A Case StudyNature and Process of CommunicationOrganisational CommunicationPart II: Forms of CommunicationWritten Business CommunicationWriting Letters and MemosReport WritingOral CommunicationNon-Verbal CommunicationPart III: ApplicationsNegotiation SkillsPresentation skillsProject ReportsWritings CVs, Group discussions and Attending InterviewsBusiness EtiquetteWritten Analysis of CasesPart IV: LanguageLanguage Skills for Effective Communication
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