Business Ecology: Giving Your Organization the Natural Edge

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Business ecology is a new field that synthesizes centuries of cultural wisdom, a close observation of natural systems, and proven business success strategies, such as strategic planning and total quality management. It emulates nature's systems design to provide a harmonious, relationship-oriented approach that reveals how your organization really works. This book applies these principles to help you integrate profitability, stakeholder relations, and environmental performance xA6; giving your organization the natural edge in emerging ecological economy. Business ecology measures not just financial but overall viability by revealing vital flows and relationships that sustain your business. It is a lens for seeing those intangible elements of your organization's design -- such as core values, value-creation cycles, and innovative thinking xA6; that are essential factors shaping its success.The Business Ecology Network (BEN), founded in 1995, is a catalyst for life-sustaining enterprise. BEN is a learning community for leaders and managers who want to apply a new way of thinking xA6; business ecology xA6; to create new, sustainable opportunities for their businesses and non profit organizations. Visit the BEN web page at http://naturaledge.org. xB7; Applies nature's organizing elegance to everyday business situationsxB7; Offers the reader profit AND environmental integrityxB7; Unique and valuable blend of traditional business concepts with cutting-edge field of ecology