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ISBN
:
9780333931585
Publisher
:
MACMILLAN INDIA LIMITED
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
592
Year
:
1999
₹
295.0
₹
224.0
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View DetailsDescription
Second Prize, Textbooks: Schools - English Publications, Federation of Indian Publishers (FIP) Awards for Excellence in Publishing, 1998-99. This book covers the entire course on Business Economics and provides a thorough understanding of the basic principles of the subject. The text is structured logically and unravels concepts in an easy-to-understand style.
Author Biography
Late V G Mankar - Formerly, Head, Department of Economics, Siddharth College of Commerce and Economics, Mumbai. He was an acknowledged expert in the field of Economic Policy and Planning in India. Table of Contents Introduction • Goals of Firms • Demand Analysis • Elasticity of Demand • Empirical Demand Estimation and Demand Forecasting • Economic and Business Forecasting • Appendix - Index Numbers • Production Function • Laws of Returns •Types of Costs of Production • Costs in the Short-Run • Long-Run Cost Curves • Break-Even Analysis • Pricing Theory - Perfect Competition • Pricing Theory and Monopoly • Pricing Under Monopolistic Competition • Pricing Theory - Oligopoly • Pricing Practices • Capital Budgeting and Investment Decisions • Cost-Benefit Analysis • Government Intervention in Market • Prevention and Control of Monopoly and Restrictive Trade Practices • Institutional Finance - I • Institutional Finance - II • Protection of Consumers’ Interest • Approach to Competition and Efficiency (New Economic Policy of India) • Planning in India (A Guide to Business) • Index
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