Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

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The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur. They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization. About The Author Rita McGrath (Shortlisted: 2011 Thinkers50 Strategy Award)is an associate professor at Columbia University Graduate School of Business, New York, and an expert on strategic business growth in uncertain environments. McGrath is the author or co-author of three books (all written with co-author Ian MacMillan): The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (2000); Market Busters: Forty Strategic Moves that Fuel Exceptional Business Growth (2005); and Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009). In Discovery-Driven Growth McGrath explores how businesses can pursue dynamic growth, and encourage innovative new ventures without jeopardizing the enterprise through undue risk taking. She provides tools and processes to allow businesses to successfully exploit their opportunities. McGrath writes a blog (www.ritamcgrath.com) and is a discussion leader at Harvard Business Online. At Columbia she teaches on both the MBA and Executive MBA program and is the faculty director for the Columbia Executive Education program, "Leading Strategic Growth and Change”.