Business Strategy In A Semiglobal Economy

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The existence of semiglobal economy in which international business must compete both in highly globalized and in highly localized markets simultaneously, is a challenge to international business strategy. A semiglobal automobile company, for example, may have a global strategy when it comes to highly globalized packages like car engines, and a local strategy when it comes to car servicing, financing, distribution and advertising. This book elucidates, taking into account the current perspective, the concepts of globalization, multinationalization and semiglobalization. As the name suggests, it also outlines the concepts involved in making up the competitive strategy of a semiglobal corporation. The text challenges many conventional and stereotype notions like “one strategy fits all”, “think global, act local” and the “horizontal-network-like business organizations are more suitable to competing in international markets than conventional hierarchical organizations” etc. It provides a new business model in a semiglobal corporation – a model that organizes its operations according to the global/local content of its value propositions. It is a useful supplementary text for students and professionals of international marketing and management, social scientists and the general public who want to keep up with the direction ofglobalization and its implications for business and everyday life. Table Of Contents List of Figures and Tables. Preface. Introduction: The Rise of the Semiglobal Economy. Part I—THE TWO SEGMENTS OF THE SEMIGLOBAL ECONOMY: The Highly Globalized Segment. The Highly Localized Segment. Part II—THE PORTRAIT OF THE SEMIGLOBAL CORPORATION: Vision. Competitive Strategy. Coordination. Communication. Motivation. The Future of the Semiglobal Corporation. Bibliography. Index.

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