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Business-to-Business Marketing: A Strategic Approach
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ISBN
:
9780803959644
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Publisher
:
Sage Publications, Inc
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Subject
:
Business & Management, Finance & Accounting
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Binding
:
HARDCOVER
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Pages
:
560
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Year
:
2001
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2500.0
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Description
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authorsexamine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
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