Cable Television, Media and Web Advertising

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An advertising professional tells how to use advertising to give brands the celebrity status they need for success in today s cluttered marketplace. This book examines the present structure of advertising institutions, its explicit mechanism of social control, and control exerted over advertising. It examines advertising as a form of communication in contemporary society and places it in its wider, cultural and economic context. A detailed analysis of advertisements aspromotional texts showing how its impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. This book looks at how Cable advertising encompasses three influential domains of our lives: industrial technology, media and web advertising.

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B S Mandal is Associate Professor at the SRM University, Chennai. He received his Master in Journalism and Mass Communication in 1991 and M Phil in Journalism from Anna University in 1994. He has research interests in Electronic Media, Journalism, Mass Communication, Broadcasting and Video Anchoring. He is visiting faculty in various Private and Government Institutions located in Chennai. He has edited several books on Journalism and Mass Communication. He is the member of various media organisations and has contributed his research articles and papers for their newspapers, journals and magazines. He has also participated in various national and international conferences of repute.