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Case Study Solutions Marketing 2/E (Price Printed)
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ISBN
:
9781403924094
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Publisher
:
Macmillan
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
312
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Year
:
2004
₹
399.0
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335.0
335.0
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Description
The book provides a technique for solving case studies and offers several case studies set in Indian environment covering the entire gamut of courses in Marketing Management. This revised edition is a part of a series on case study solutions. Besides students of business schools, practicing managers would also find this work useful.
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Author Biography
Gr. Capt. H Kaushal; VSM (Retd.) - Served the Indian Air Force for nearly three decades. During his tenure in the Indian Air Force, he did a post-graduation in engineering and also completed an MBA. Gp. Capt. Kaushal has published over 500 articles in newspapers and journals. He has also taught management for over 30 years at different institutions. Table of Contents Part I: Theory and Technique for Solving Case Studies • Part II: Case Studies, Solutions and Exercises for Self-study • Part III: Case Studies, Hints for Solutions and Exercises for Self-study • Part IV: Case Studies for the Classroom • Part V: Case Studies, for Syndicate Work
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