0

My Bag

0.00

₹

Download App

Cases in Health Care Marketing 9.0%OFF

Cases in Health Care Marketing

by John L. Fortenberry Jr.

  • ISBN

    :  

    9780763764487

  • Publisher

    :  

    Jones & Bartlett Publishers

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    300

  • Year

    :  

    2010

₹

28021.0

9.0% OFF

₹

25499.0

Buy Now

Shipping charges are applicable for books below Rs. 101.0

View Details

(Imported Edition) Estimated Shipping Time : 25-28 Business Days

View Details

Share it on

  • Description

    Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor s materials.

Related Items

-

of

  • Nonprofit Marketing

    John L. Fortenberry Jr.

    Starts At

    4840.0

  • OFFER

    Managing Health Care Business Strategy

    George Moseley III

    Starts At

    3238.0

    4436.0

    27% OFF

  • OFFER

    Organizational Behavior, Theory, and Design in Health Care

    Nancy Borkowski

    Starts At

    8839.0

    12450.0

    29% OFF

  • OFFER

    Financing Health Care in East Asia and the Pacific: Best Practices and Remaining Challenges

    John C Langenbrunner

    Starts At

    1675.0

    2205.0

    24% OFF

  • OFFER

    Basics Of Health Care Performance Improvement

    Donald Lighter

    Starts At

    14204.0

    15609.0

    9% OFF

  • OFFER

    Organizational Behavior in Health Care, Second Edition

    Nancy Borkowski

    Starts At

    8294.0

    11682.0

    29% OFF

  • OFFER

    Essentials of Health Care Marketing, Third Edition

    Eric N. Berkowitz

    Starts At

    8475.0

    11938.0

    29% OFF

  • Achieving Service Excellence: Strategies for Health Care

    Robert C. Ford

    Starts At

    2500.0

  • OFFER

    Encyclopaedia of Quality Management in Hospital: and Health Care Administration

    Foundation of American College

    Starts At

    1900.0

    2500.0

    24% OFF

  • OFFER

    Marketing Research: Text & Cases

    Mustafa A.

    Starts At

    260.0

    325.0

    20% OFF

  • OFFER

    Organization Development in Healthcare: Conversations on Research and Strategies (Advances in Health Care Management)

    Jason A. Wolf

    Starts At

    11659.0

    13558.0

    14% OFF

  • OFFER

    Organizing and Reorganizing: Power and Change in Health Care Organizations

    Ewan Ferlie

    Starts At

    9417.0

    9810.0

    4% OFF

  • OFFER

    Essentials of Marketing: Text and Cases

    LESTER MASSINGHAM' 'GEOFFREY A. LANCASTER

    Starts At

    747.0

    849.0

    12% OFF

  • OFFER

    Marketing Research Text And Cases

    Rajendra Nargundkar

    Starts At

    576.0

    695.0

    17% OFF

  • OFFER

    The Economics of Health and Health Care

    Sherman Folland

    Starts At

    431.0

    575.0

    25% OFF

  • OFFER

    Rural Marketing : Text and Cases

    C. S. G. Krishnamacharyulu

    Starts At

    456.0

    609.0

    25% OFF

  • OFFER

    Services Marketing : Text and Cases

    Harsh V. Verma

    Starts At

    285.0

    375.0

    24% OFF

  • Marketing Management: Concepts, Cases, Challenges and Trends

    M. Govindarajan

    Starts At

    595.0

  • International Marketing Management: Text and Cases

    U C Mathur

    Starts At

    695.0

© 2016, All rights are reserved.

Subscribe to Our Newsletter

 

Are you sure you want to remove the item from your Bag?

Yes

No

Added to Your Wish List

OK

Your Shopping Bag

- 1 Item

null

Item

Delivery

Unit Price

Quantity

Sub Total

Shipping Charges : 0.0 Total Savings        : Grand Total :

Order Summary