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Marketing Management: Concepts, Cases, Challenges and Trends

Marketing Management: Concepts, Cases, Challenges and Trends

by M. Govindarajan

  • ISBN

    :  

    9788120332591

  • Publisher

    :  

    Prentice-Hall of India Pvt.Ltd

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    332

  • Year

    :  

    2007

₹

595.0

₹

595.0

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